The
Strategy Conceptualization Tree helps a quality improvement team translate broadly-stated needs, such as “Remove Health Inequities,” “Improve Customer Satisfaction,” and “Lower Healthcare Costs” into specific, actionable, achievable, and measureable requirements. Developed by Public Health Foundation (PHF) Senior Quality Advisor
Jack Moran, the Strategy Conceptualization Tree provides a simple structure to translate a complex issue into basic requirements toward achieving a stated goal and may help an improvement team move from a general idea to specific details in a few short steps. The Strategy Conceptualization Tree is
one of many supplements to the 2012
Public Health Quality Improvement Encyclopedia.
This tool was supported by the Cooperative Agreement 5 U38 OT 000211-03, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.