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Strategy Conceptualization Tree

The Strategy Conceptualization Tree helps a quality improvement (QI) team translate broadly stated needs, such as “Remove Health Inequities,” “Improve Customer Satisfaction,” and “Lower Healthcare Costs” into specific, actionable, achievable, and measurable requirements.  

Developed by Public Health Foundation (PHF) Senior Quality Advisor Jack W. Moran, this simple structure supports teams in breaking down complex challenges into actionable steps to advance strategic goals. 

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PHF offers a wide range of technical assistance (TA) and training services and customizes its approach to meet your needs. Learn more about PHF’s TA and training services in Quality Improvement Technical Assistance and Training.

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