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Advancing the public health workforce to achieve organizational excellence
Strategic Communications Planning Workshop
Learn how to build a strategic communications plan that delivers the right message, in the right place, at the right time, to the target audience.
 
This service is for communications staff, subject matter experts, and program staff who are involved in planning programs, executing communications plans, and crafting messages for the public.
 
Topics include: 
  • Using a Planning Before You Communicate Tool to build a strategic communications plan
  • Learning to identify your target audiences for communications and their wants and needs
  • Defining objectives, key messages, dates for communications, and partners
  • Strategizing when, where, and how to use various communications tactics for different purposes
  • Outlining a plan for collecting and measuring data on how effective the communication was received
  • Discussing how to improve the communication plan based on data analysis
 Duration: Up to 1 day
Option 1: Horizontal/Cross Cutting
Workshop focuses on an overall communication strategy to be used across the organization, and managed through a coordinated workshop and process
 
Option 2: Vertical/Programmatic Focus
Workshop focuses on a communication strategy for a specific initiative (e.g., Accreditation, CHIP)

Ready to get started?
PHF is ready to assist. Contact Ron Bialek at (202)218-4420 or [email protected]. You can also submit your information online.

 

 

 

Strategic Communications Planning Workshop